One thing is clear today, digital marketing has overtaken traditional advertising. Digital marketing relies on modern devices and technology to reach out to a target group. With the proliferation of mobile devices plus access to the internet, digital internet marketing is taking over the advertising world. Mobile devices that can access the internet are so rampant that almost everyone aged 15 years and above owns a mobile phone. Therefore to deploy the most appropriate advertising strategies, business people have to keep up with the current trends in the digital world. Here, we will look at some important trends explained by Lori Senecal, the CEO for CP+B, and a leading agency in the adverting work.
Trend number one is mobile advertising. As of 2015 internet advertising revenue from mobile devices had largely out done that of other traditional means. This was attributed to the huge number of people who today access the internet through mobile devices as opposed to desktops. This means mobile advertising has taken over advertising and anyone looking to advertise should definitely take this as a high priority factor.
Another trend is the use of Facebook and Google platforms. Facebook and Google have seen an explosion in amounts of revenue collected annually. Over the recent years, this amount continues to grow meaning more and more people continue to join and embrace both platforms. Therefore, whether you are on Google and Facebook or not, you must accept these two has the potential to take your business to another level of growth.
On the downside, there is a trend that advertisers should be well aware of, that is ad blocking. There are applications that are being churned out to assist internet users to block pop up ads from appearing on their devices. It’s therefore important that advertisers take caution of this and look for alternative methods that will not be affected by ad blocking software.
So, who is this Lori Senecal who is this conversant with advertising trends? As mentioned she is a CEO of a marketing agency. She has had success in this field having introduced a number of marketing approaches to business and corporations. She had also been at the helm of strategic planning and innovation teams for various organizations.
Lori Senecal has been a director for the Advertising Council and has been recognized by Advertising Age for her achievements in this post. Through her works, Senecal has proven that she is a force within the advertising industry.